South Main Alliance x Madpot

A text message that evolved into a 40 minute documentary premiere at the biggest room in Houston.
creative direction
event design
media production
strategy

South Main Alliance is a project that materialized with a simple text message. Our client was looking for a videographer to simply capture stories to honor the organization’s 50th anniversary. It soon grew into a full 40 minute documentary, which included the voices of 17 story tellers (amounting to around 17 hours of interview footage), countless archive sources, a history website featuring over 3 dozen video clips, and a documentary premiere at Reliant Stadium.

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This project truly showcases the best that Madpot has to offer: documentary filmmaking and event design to showcase the work.